Joe Swash takes on Surrey family at video gaming – but who comes out on top?
Half of parents describe gaming as a bonding activity that has brought them closer to their children
The Lane family won the #LetsPlayMay competition to win a bundle of top video games, delivered by Joe Swash
The competition winners, mum Kim Lane (35), dad Will (35), daughter Mia (15) and son Seth (9) spent the evening with Joe, playing a number of console games including LEGO Marvel Super Heroes 2 and Rocket League and dad took Joe on for some rounds of WWE 2K18.
Research commissioned for the #LetsPlayMay campaign has found that over half (53%) of British parents describe video gaming as a bonding activity that has brought them closer to their children, with 44% saying that secret gaming practice has led their kids to think of them as ‘cool’.
“This month I’ve been encouraging people of all ages to give gaming a go together. For me, it’s gone from a personal hobby to a great way to bond with my son, Harry. He’s ten and loves gaming, so it provides a chance for us to hang out and chat while his guard is down… and I get to show off some of the skills I’ve picked up from years of playing.”
“It’s not just for kids though. I also game with Stacey [Solomon], she’s really good and there’s a bit of rivalry there. It was a pleasure to hang out with the Lanes and great to meet another family who spends time together doing this activity that everyone loves. There was definitely some friendly competition on the night, I’ve got to admit Seth and Mia taught me a couple of new tricks and Will may have beaten me once or twice…!”
Mum, Kim Lane, commented “We were thrilled to invite Joe into our home for the evening, it was such a laugh to see him take on our whole family, and then battle it out against my husband. For us, gaming is one of the activities we enjoy as a whole family and something I’ve learned to do, really to gain some cool points with my kids! Joe’s welcome back anytime for round two, we’ll be practising with the games he kindly brought us.”
#LetsPlayMay is a UK-wide campaign encouraging people of all ages to give gaming a go. A number of console games are available on promotion at selected retailers across the country this month.
The Luna Cinema launches BRAND NEW outdoor cinema for kids running from July to September in six venues across the country. The programme includes screenings of family-friendly classics such as The Lion King and Aladdin, alongside this year’s blockbusters including Paddington 2, Spider-Man: Homecoming as well as musical phenomenon The Greatest Showman. Newly added to the Luna Kids schedule, the first ever outdoor screenings of The Gruffalo, Room on the Broom and Stick Man. Luna Kids will utilise the highest definition outdoor screen in the country, meaning a crystal-clear picture even in full daylight.
Going to the cinema with young children can be stressful; getting little people to sit still for over an hour, negotiating constant snack and toilet breaks whilst also trying to stay quiet can be tough. That is why this year the UK’s leading open air cinema company The Luna Cinema is launching Luna Kids Cinema, the UK’s first and only open-air cinema experience designed specifically for families and children of all ages.
Over the summer holidays from 21st July through to 4th September, parents and kids can enjoy a fun cinema experience together in the fresh air and summer sunshine. Families can take their pick from nearly 100 screenings across the UK, including new blockbusters and award-winners, such as The Greatest Showman Sing-along and Early Man to classics such as Toy Story and Harry Potter. Other highlights and family-favourites include Coco, Star Wars: The Last Jedi, and Despicable Me 3.
For the first time on an open-air screen, Luna Kids Cinema will be presenting multi-award winning ‘The Gruffalo’, ‘Room on the Broom’ and ‘Stick Man’ – the phenomenally popular animated films based on the classic picture books by Julia Donaldson and Axel Scheffler. At a running time of half an hour for each of the three titles, it means cinema revellers with younger children can enjoy shorter bursts of entertainment together at a single screening in the sun.
With tickets starting at £12.50 for adults and £7.50 for kids, films will be screened during the day on a giant 10 metre, high-definition screen that allows for a perfect picture even in direct sunlight. Luna Kids locations include some of the country’s most beautiful and historic sites, such as Hampton Court Palace, Hatfield House in Hertfordshire, Dulwich Park in London, Tatton Park in Cheshire, Heaton Park in Manchester and Priory Park in Surrey.
George Wood, founder of The Luna Cinema, said: “We’re so excited to be launching Luna Kids Cinema. This year marks The Luna Cinema’s 10th anniversary, and over that decade we’ve learnt that the key to fantastic outdoor cinema is the unique experience of watching your favourite films in the company of other film fans. It’s that shared experience that makes it so memorable, and that is true whether you’re aged 5 or 85. Luna Kids will celebrate all that is great about cinema for kids of all ages – this last year has been so fantastic for kids’ films, with pictures like Paddington 2, Coco and Despicable Me 3 topping box office charts and delighting adults and children alike. To experience these films, alongside timeless classics such as Aladdin, Up and The Incredibles, on a giant high definition screen will make for a truly unique summer family outing. Traditionally outdoor cinema has to take place after-dark to allow for projectors to achieve suitable picture quality, but this has made it a less practical option for families with young children, but with the advancement in LED technology we now feel that the solution is here. No one wants to be cooped up in a darkened room during the summer holidays – Luna Kids encourages us all to get out in the open air and enjoy some of the most stunning parks and historic sites in the country.”
Daryl Shute, Brand Director, from Magic Light Pictures, the Oscar-nominated, and BAFTA winning producers of family entertainment and brands, including The Gruffalo, Room on the Broom and Stick Man, said: “We can’t wait to see the Gruffalo’s terrible tusks, terrible claws and terrible teeth in his terrible jaws come to life on the big screen at Luna Kids Cinema! Children and families love these characters and stories and it will be the first time our films have featured at an open-air cinema festival.”
Luna Kids Cinema audiences are welcome to bring along picnics to the screenings. However, all events will have a fantastic selection of healthy food and drink options tailored to all tastes – as well as a Big Kids Bar serving refreshments for older film fans, including wine, beer and prosecco.
To book tickets, and for more information, please visit www.lunakidscinema.com