Some of you may be aware of changes that Google has made to its algorithms this week. I won’t bore you with the technical detail of this (not sure if I quite understand it myself anyway!) but suffice to say that we at Surrey Mummy completed the redesign of our website just in the nick of time.
Having analysed our website visitor statistics over the past couple of years, we realised that two thirds of you either use a mobile or tablet device to browse Surrey Mummy. It was a no-brainer to set about making sure that our website was faster, clearer and better for mobile users.
So it is sort of a happy accident that, as the last six weeks of redesigning the website draws to a close, we are right on time to sit back and hopefully enjoy an increase in our Google search rankings.
On the subject of the new website design, as well as retaining the essence of what we are about in terms of what’s on events and things to do listings, we have introduced a couple of new features.
The first is the Mum’s blog, which we have started as a point of discussion on all sorts of issues, topics, happenings and ideas that we come across as we go about our business. Most things go here and we are hoping to have a team of bloggers contributing on a regular basis. If you’d like to join us as a blogger then do get in touch.
Secondly, we have better advertising spaces for more prominent advertising opportunities, with a wider banner space at the top and bottom of all pages as well as a larger promotional feature slot. So do contact us about advertising if your target audience is parents in Surrey and you have a business you would like to promote via Surrey Mummy. We can also offer banner advertising on the newsletter now as well as the usual editorial spot.
Finally, we have exciting plans for the future. We want to kick start our for sale section again, this time allowing sellers to list for free. We’ve had feedback from local mums that this would be a real draw to the website. We are also planning to experiment with the world of video blogs (or Vlogs as I’m told they are called!), so watch this space.
Inevitably we are experiencing glitches here and there as we get the website working as it should, for example we haven’t quite got the listings looking as they should yet, but please bear with us. And do feel free to feedback your experiences with the website and any thoughts and ideas. You may well have spotted something that we have missed.