BookTrust, the UK’s largest children’s reading charity, today announces the launch of its new nationwide mass participation fundraising campaign, Pyjamarama. The campaign aims to get children across the country in their pyjamas to raise funds for the reading charity.  

BookTrust want children across the nation to ditch their normal clothes and rock their pyjamas for the day and have enlisted the help of some of the nation’s best loved book characters including Matilda, Horrid Henry, Tracy Beaker and Ben and Holly (*see notes to editors for more details). On Friday 7th June, everyone is encouraged to put on their PJs and donate £1 to BookTrust so that no child misses out on the magic of the bedtime story. To sign up for your free Pyjamarama fundraising pack visit

All monies raised will go towards funding BookTrust’s work in supporting more families. For just £25, BookTrust could provide 15 pre-school children living in women’s refuge centres with their own book pack. (*see notes to editors for more details). Children who don’t have access to books and stories in the early years start school a year behind their peers, a gap that widens as they get older.

Diana Gerald, CEO, BookTrust said: “We want to make sure that no child misses out on the life changing benefits of a bedtime story. We hope that children across the country will join their favourite characters in wearing pyjamas for the day and bring in £1 so that we can reach families who so desperately need our support. Wearing pyjamas all day is a wonderful way to show support for reading, and importantly, it’s incredibly easy for school, nurseries, children and busy parents!”

Schools, nurseries and individuals can sign up for fundraising packs by visiting